The Innevape E-Liquids was established in 2012 for one reason: to share the life-changing technology that has helped millions leave combustible and smokeless tobacco behind. One cent from every Innevape bottle sold worldwide is donated to Moffitt Cancer Center to help fulfill Innevape’s core mission, “We Change Lives!” The world-famous Heisenberg and Heisenberg Menthol are part of an Innevape lineup that provides a diverse selection of products that has led to Innevape being known as “The Kings of Menthol” and “The Most Complete Brand for Every Shop.”..